There are a lot of steps to selling a home in the Windsor-Essex County area, and sometimes just thinking about the process can feel overwhelming. When you choose a reputable Realtor® who not only has the professional skills, but also genuine care for you and your community, it takes away the stress and allows for the best parts of the home selling experience to shine through.
Our Family is a multi-generational team of local Realtors® and during this time we have built hundreds of lasting relationships with amazing Seller Clients! We would be honoured to assist you with your home selling process.
“Together, we will put in place a plan to price and effectively market your home to ensure you receive top market value with the most favourable terms.”
Each home has its own strengths and weaknesses, we tailor marketing plans to highlight the strengths of your home. Through unique landing pages, social media exposure and custom print marketing pieces we make sure your home reaches the right Buyers. Your home will also be featured on the MLS®, Realtor.ca and EssexCountyProperty.com for 24/7 exposure. It is important to understand that not all MLS® listings are the same, certain discount brokerages will not put your home on the MLS® through the local real estate board in order to reduce their costs. This means that local Realtors® are less likely to see that your home is for sale and share your home with potential Buyers. We don’t cut corners and will ensure that your home receives maximum exposure.
The age old saying “a picture is worth a thousand words” also applies in real estate. We work with professional photographers and videographers to capture stunning HDR photos and high-definition video of your home. We also will create an interactive virtual tour with a floor plan of your home, we wonder how many words that is that worth! These visual elements are the foundation of the marketing plan and are used throughout the landing page, social media content and print marketing pieces. Over 50% of Buyers come from online sources, which is a primarily visual marketing channel. Just ask yourself how often you have found yourself browsing through the pictures of homes for sale?
When you’re selling your home in Windsor-Essex County, we treat the decision as if it were our own. That’s why we go the extra mile and you’ll see how we negotiate to ensure that you’re receiving top market value with the most favourable terms for your home. We will assist you through the selling process, while providing you with timely and relevant information on the local real estate market to ensure your home is staying competitive. The home selling process requires a number of professionals to be carried out successfully, from the photographer and videographer, to the home inspector and the lawyer. Not to mention staying on top of all the inquiries from Realtors® and Buyers! We take a lot of this coordination and communication work off your hands to help make the selling process stress-free!
It takes a team to make your home selling process go smoothly, we work closely with a variety of other local professionals from contractors, to home inspectors, to lawyers. We will be able to connect you with reputable and knowledgeable professionals in the local area to help reduce the stress and time it takes to assemble your Real Estate Team! Over the past 30 years we have built an excellent reputation in the area and maintain great relationships with other Realtors® in Windsor-Essex County. We work closely with other Realtors® and often can find Buyers through networking.
Selling your home is about more than just listing a house and hoping for the best. It’s an investment on all sides and requires consistent communication and honesty. When we are selling your home, we ensure you’ll never be left in the dark. Let us coordinate the scheduling of photographers, home inspectors, showing requests and other appointments. We will continually provide you with showing feedback from potential buyers and other Realtors®, while providing you with updates on the state of the market. All of this helps to ensure a smooth selling process all the way to closing day!
Let us show you how we have helped 600+ Clients in their Real Estate needs!
Preparing to Sell your Home The majority of Buyer activity will occur within the first two weeks that your home hits the market, you do not want to be scrambling during that critical time trying to get your home in order. It is important to make sure that the first impression a Buyer has of your home is a good one. Often that first impression is made online while looking at pictures of your home. The preparation phase of your home selling strategy is critical to getting your home looking the best it can be and receiving desirable offers. First Steps Approach this preparation process the same way that a Buyer will upon first arriving at your home, walk outside to the end of your driveway and take a look at your home. Have the shrubs and trees started to forget where they are supposed to be growing? Does the siding have a couple years of dirt build-up? Is the front door looking a bit drab and needing a bit of paint? Next, travel inside your home and take a look around the entryway.…Read More
Determining List Price One of the most important steps in your home selling process is determining a list price which will achieve our shared goal of selling your home for the best possible price. It is important to develop a pricing strategy tailored to the current Windsor-Essex County real estate market. We help to maximize the value of your home through the use of a comprehensive and modern marketing campaign, our industry knowledge as well as our professional negotiating skills. Hyper Local Market When assisting you in determining a list price we will prepare a comparative market analysis (CMA) of properties which are similar to yours. The CMA will include comparable, recently sold home and comparable homes that are currently for sale. This is important as it gives insight as to what the current market value of your property is and directly impacts our pricing strategy. The following three elements help us determine comparable properties for the CMA: Location - This is by…Read More
Listing Paperwork A “listing agreement” gives us the authority to act on your behalf to find a purchaser for your home. It is important to understand the terms of the agreement as the contract is legally binding. We always go through each term and condition of the contract to ensure that you fully understand what you are signing. There are a number of critical components to the listing agreement, the following are a few of the components: Initial Asking Price - utilizing the comparative market analysis that we compiled earlier, this is where you officially set your initial asking price. Listing Period - this determines when your home officially becomes active on the market and when the listing period expires failing a sale. Commission - the commission that we will receive for the services provided to you. In addition to the listing agreement, you will also be required to complete a Data Input Form. This form is used to capture the details of your home such as; civic address,…Read More
Developing a Marketing Plan Today’s instant information age requires that we have all the marketing preparation completed before your listing hits the market. It also means that you have to move quickly to get your home prepared for sale. Before the internet age, getting a listing on the market was a simple thing. We would get the disclosures and listing agreement signed, fill out a few forms, and drop them off to the Windsor-Essex County Association of Realtors® (WECAR) Board office by the next day. From there WECAR would take all the new listing information that came in and print them up on index cards and sheets, then mail them to participating Brokers. The whole process took about a week from the time that you signed an agreement before any Realtors® actually knew your home was for sale. Today, properly marketing a home for sale requires an enormous amount of preparation before we even submit the listing to the MLS®. In an age of digital information, the minute that your listing…Read More
Starting to Negotiate Once you start receiving offers the dynamic of your home selling process will change. No longer will you be forecasting Buyer response to your listing, you’ll actually know how buyers are responding. Whether the offer is for full-price, near-price, or a lowball fishing expedition, we will collaborate with you to develop a plan specific to each situation. We will clarify all elements of each offer including price, deposit, financial terms, inclusions and exclusions, the closing or possession date and any conditions that apply to ensure you are able to make an informed decision. Contrary to popular belief, negotiation is not about winning and losing. You don’t “win” a negotiation at the expense of the other side. Indeed, a good negotiated resolution always has two winners by definition, because both sides must have gotten what they wanted or they would not have reached an agreement. Now, that doesn’t mean that both sides got everything they wanted, or…Read More
The Closing Process The hardest parts are over: we have found a Buyer, negotiated a deal that you’re happy with, and have an accepted offer. You’re now in the home stretch of the home-selling process. Just one more critical hurdle lies ahead, the home closing. This portion mostly consists of the lawyers talking, you signing numerous legal documents and finally giving the keys to the happy Buyers! Typical Steps in the Closing Process No. 1: How to prepare for the closing Start packing early - You will probably find that you have more stuff than you initially thought. It is important to not leave this task until the last minute, it will be a much more stressful experience and during the rush to finish items may get broken. Start packing the small items early and label the boxes to help you during the unpacking process. The final walk-through - typically the agreement between the Buyer and yourself will allow for a final walk-through through the home before closing. This allows…Read More